Consumer durables industry has been growing consistently in India owing to the increasing population and income levels simultaneously. Now, almost every household has a television and a fridge. If we move on to the middle and upper middle class, then the list includes air conditioners, washing machines, water and air purifiers, home theatres, intelligent gadgets and many more. We have almost all the big global players like Samsung, LG, Sony etc. competing with our home grown brands in the same market. This has lead to a fierce competition in this segment, and we witness new models of the same product almost every year, and the prices drop drastically for the previous models.

Due to this pattern, the industry requires quick sales of newly launched models. Therefore, there’s tremendous pressure on sales and marketing, which leads to a huge manpower requirement in the area of sales and marketing, besides technology, R&D, production and quality being an ongoing requirement.

Our Advantage:

Recruitments

We have a huge database of sales and marketing professionals, and our team of expert recruiters are equipped to filter the best resources, who have a proven track record, and can deliver as per our clients expectations. Besides this, we have a deep understanding of the technology requirements of this industry and are equipped to handle those as well with great ease.

Training

With immense pressure on quick sales in this industry, we have devised some specific modules like sales accelerators, Customer service to succeed, Customer acquisition & retention techniques, Demonstration skills enhancement etc.